The longtime progressive public relations pioneer David Fenton and I have disagreed on some things - most notably the role of nuclear energy in powering a climate-safe future.
At a high level I agree with this, but I cash it out differently. We needed to communicate that the accumulation of CO2 in the atmosphere has created and will do harm. We (into the future) will be better off if we (in the present) start to reduce that harm. Fortunately the cost of reducing the harm are pretty low, readjusting the relative price of fuels that emit CO2 (and processes that remove CO2) in relation to other prices.
Unfortunately the environmental movement has given the impression that the harm of CO2 accumulation is so great that we must bear great costs to deal with them, greater that people are willing to bear and so the movement has focused on policies to reduce CO2 emissions that are invisible even thought they are greater per unit of CO2 emission avoided than necessary.
Remember also the Ebell and his sort kept telling lies. And when they made those lies short memorable lies and kept repeating them it was easy to dupe people in thinking they were truths! Hitle did the same thing! “keep repeating the lies and people will believe them ‘“Gobbel
At a high level I agree with this, but I cash it out differently. We needed to communicate that the accumulation of CO2 in the atmosphere has created and will do harm. We (into the future) will be better off if we (in the present) start to reduce that harm. Fortunately the cost of reducing the harm are pretty low, readjusting the relative price of fuels that emit CO2 (and processes that remove CO2) in relation to other prices.
Unfortunately the environmental movement has given the impression that the harm of CO2 accumulation is so great that we must bear great costs to deal with them, greater that people are willing to bear and so the movement has focused on policies to reduce CO2 emissions that are invisible even thought they are greater per unit of CO2 emission avoided than necessary.
Remember also the Ebell and his sort kept telling lies. And when they made those lies short memorable lies and kept repeating them it was easy to dupe people in thinking they were truths! Hitle did the same thing! “keep repeating the lies and people will believe them ‘“Gobbel
Trump’s true genius is crafting simple, gut-pulling lies.. Discussed here with #scicomm trainer Randy Olson. https://open.substack.com/pub/revkin/p/caught-in-the-trump-and-musk-flood?utm_campaign=post&utm_medium=web