J.A. Ginsburg, a k a Janet Ginsburg, is a business analyst and writer (and many other things) who is scouring the world for scientists and startups pursuing substitutes for the materials societies have long depended on — but that are in short supply because of bottlenecks like the one created by President Trump’s war on Iran.
I urge you to sign up for her Substack project, which is the learning journey leading to an eventual book.
But I also urge you to give yourself a dose of optimism and excitement by listening to our conversation above!
Here are links to the work of just a few of the companies or sectors she mentioned (I’m adding a paywall break as a reminder that Sustain What takes work; I’m going to take it down after publication):
Maxwell Labs - cooling with light https://mxllabs.com Here’s her description:
Simplyfiber - fabric without spinning, weaving, sewing…
Strongbyform - wood as technology
Hertha Metals - getting around the China issue for steel and high-quality iron https://herthametals.com
Enso - making better tires for EVs (which have a tire problem) https://www.ensotyres.com/en-US
Plantd Materials - board and other products made from grasses
Shellworks - plastic-free materials that behave like plastic https://shellworks.com
On - running shoes and clothing https://www.on.com
Colorifix https://www.colorifix.com
Five Startups Reducing Data Center Water Consumption - “Startups are rethinking data center cooling with liquid, immersion, and closed-loop systems to reduce water consumption while supporting rising AI-driven compute demand.”
TOCCO - you have to explore to understand this “agency” for materials sourcing and tracking. “First-hand intelligence from the materials frontier.”
Ginsburg also mention that Trump, in essence, has created a carbon tax that is spurring all kinds of action to cut fossil fuel use. With that in mind, also read Larry Kotlikoff:
And please SHARE this post so we can expand the Sustain What community.
Thank you to everyone who tuned into my live video! Join me for my next live video in the app.
